Effective communication is critical when introducing a new Contract Template

As part 2 of my tips on how to roll-out a new Contract Template as an Expert, the following:

𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝘄𝗵𝗲𝗻 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗮 𝗻𝗲𝘄 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲.

To ensure effective communication, make a strategic communication and follow-up plan to convince and inform the company’s teams to use the new contract template.

As we have learned, the top-down approach does not work. It is not sufficient to simply send out the new template and expect its adoption.

To ensure success, team members need to know the critical components for the use of the new Contract Templates:
* Why
* How
* When
* Benefits

𝗦𝘁𝗲𝗽 𝟭: 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘂𝘀𝗲𝗿𝘀 & 𝘁𝗲𝗮𝗺𝘀

Before starting your communication in the company, make a thorough analysis who will use the new template the most and/or who should be informed about the new template.

It is not about just informing the most obvious stakeholders like – for example – the sales managers who will use the new client contract.

In fact, there may be teams that business owners and Legal did not initially realize needed to be informed, like HR, Finance, Compliance, Operations, Product Teams, etc. Once identified, a communication plan can be developed that includes reaching all relevant stakeholders.

In summary, to ensure success in the roll-out of your new Contract Template, communicate your new templates to a wider group than you initially first thought of.